Replikasi Model Usaha Gula Aren melalui Adaptasi Teknologi Produksi Gula Semut di Kabupaten Barru
DOI:
https://doi.org/10.58794/jdt.v6i2.2518Keywords:
Gula Aren, Gula Semut, Teknologi Tepat Guna, Kelompok Tani Hutan, Pemasaran KolektifAbstract
Gula aren merupakan salah satu Hasil Hutan Bukan Kayu (HHBK) unggulan Kabupaten Barru yang berpotensi meningkatkan pendapatan masyarakat. Desa Libureng, Kecamatan Tanete Riaja, memiliki potensi produksi gula aren sebesar 63.904 kg/tahun, namun pemanfaatannya baru sekitar 7%. Kelompok Tani Hutan (KTH) mitra telah melakukan diversifikasi produk, termasuk gula semut, tetapi produksinya masih dilakukan secara manual dengan kapasitas dan efisiensi yang terbatas serta mutu produk yang belum seragam. Kegiatan pengabdian ini bertujuan meningkatkan kapasitas produksi dan keterampilan KTH melalui penerapan teknologi tepat guna serta memperkuat pemasaran gula semut secara kolektif. Pendekatan kegiatan menggunakan metode participatory development melalui tahapan sosialisasi, pelatihan, penerapan teknologi, praktik produksi, dan pendampingan pemasaran serta manajemen usaha. Mitra terlibat langsung dalam pengoperasian mesin kristalisasi, penerapan proses produksi berbasis standar mutu, penetapan harga berdasarkan biaya produksi, pengembangan kemasan dan branding, serta pemasaran kolektif. Hasil kegiatan menunjukkan bahwa mitra memperoleh peningkatan pengetahuan dan keterampilan dalam mengoperasikan mesin kristalisasi dan memproduksi gula semut, serta memahami penerapan standar mutu, penetapan harga, dan strategi pemasaran. Pengembangan produk melalui perbaikan kemasan dan branding menghasilkan gula semut bermerek dengan nilai jual Rp 60.000/kg, meningkat 200% dibandingkan gula aren cetak sebesar Rp 20.000/kg, sehingga meningkatkan nilai tambah dan daya saing produk. Kegiatan ini menunjukkan bahwa integrasi teknologi tepat guna, peningkatan kapasitas, dan penguatan pemasaran dapat menjadi pendekatan strategis dalam pengembangan usaha gula aren berbasis kelompok. Keberlanjutan program diarahkan melalui monitoring dan evaluasi, penguatan pengelolaan teknologi secara kolektif, serta perluasan pemasaran produk.
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